Given the complexity of this project, it was imperative that started with getting a great understand of Galaxy Macau’s customers, their behaviors, their technical capabilities, and habits.
We started by setting up interview sessions with key stakeholders and a selection of their customer base to get a definitive understand how the system should work, and to refine the system requirements.
From there we quickly decided on an approach that would always have the customer and their needs at its heart. We initially started developing rough sketches and quickly took these to full-size prototypes using basic materials such as paper, cardboard, and playing cards. This helped us understand the faults or pain points users may encounter in a tangible way.
Once we collected all the data from the research and the low-fi prototyping we moved forward with creating extensive wireframes and user flows. Once we had tested everything we proceeded with the visual and interaction design. Working closely with the client to ensure it was usable, had the level of elegance they were looking for, as well as ensuring the level engagement went beyond their expectations.