GX_showcase_IDD

Galaxy Casino Macau

Interactive Digital Display (IDD) Wayfinding and POS system

The brief

With an estimated 30-60,000 daily visitors, 90% being first time visitors, Galaxy Macau was seeking an elegant method to communicate and engage with them – assisting and informing journey decisions while catering for its multi-lingual consumer base.

Main objectives

  1. Develop engagement through interactive kiosk
  2. Enable users to navigate system with ease
  3. Remove pain points for users when trying to navigate through Galaxy complex
  4. Provide clear information on tenant’s within Galaxy complex
  5. Develop an elegant and visually appealing creative solution
  6. Optimise the user experience
  7. Ensure systems ability to function in varying spaces within complex
  8. Ensure the overall experience is an enjoyable and frustration free one

The solution

Given the complexity of this project, it was imperative that started with getting a great understand of Galaxy Macau’s customers, their behaviors, their technical capabilities, and habits.

We started by setting up interview sessions with key stakeholders and a selection of their customer base to get a definitive understand how the system should work, and to refine the system requirements.

From there we quickly decided on an approach that would always have the customer and their needs at its heart. We initially started developing rough sketches and quickly took these to full-size prototypes using basic materials such as paper, cardboard, and playing cards. This helped us understand the faults or pain points users may encounter in a tangible way.

Once we collected all the data from the research and the low-fi prototyping we moved forward with creating extensive wireframes and user flows. Once we had tested everything we proceeded with the visual and interaction design. Working closely with the client to ensure it was usable, had the level of elegance they were looking for, as well as ensuring the level engagement went beyond their expectations.

My role

My involvement in this project was pivotal from ideation to delivery. I was tasked with initial ideation, prototyping , user research, comparative research, persona creation, user journeys, and flows, interaction design

Techniques, tools, and process used during this project:

Research

Ideation

Content analysis

Information Architecture

Persona’s

Prototyping

Wireframe development

Interaction Design

Creative direction

Usability testing

Dedicated content zones
Dedicated content zones
Dynamic map orientation
Dynamic map orientation
User menu hub
User menu hub
Services wayfinding
Services wayfinding
Category example
Category example
Menu overlay
Menu overlay
Main menu screen
Main menu screen
Store details
Store details
Category eample
Category eample
Store wayfinding
Store wayfinding